Performance Marketing Associate

hace 2 semanas

Chile Launch Potato A tiempo completo

**WHO ARE WE?**

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across more than a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.

**YOUR ROLE**

You will work with senior team members to contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato's portfolio of companies. You will continue to build upon your foundational knowledge and skills within the Google platform to build campaigns, provide thoughtful recommendations, and deliver a strong return on ad spend through creative iteration and ideation, testing new strategies, and ongoing optimizations. You will also report on business KPIs, oversee the testing structure, and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to ensure that the Paid Media team can seamlessly move forward by increasing the market share of existing verticals and expand into new verticals as the business continues to grow.

You will be responsible for meeting critical business goals for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing.
- Own the daily pacing/reporting process on Google Search for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly projections, with opportunity for growth into additional Google channels (Display, Discovery, Video, Performance Max)
- Source assets (ad copy & creative materials) for Search & Display campaigns, maintaining an organized asset library to be used across channels
- With oversight from senior team members, tactically plan, launch and optimize new campaigns across verticals on Google Search
- Performing routine health checks and in-flight optimizations to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend
- Own an ongoing test log to document tests, wins, and losses over time, sharing results with the Google team and larger Paid Media team
- Collaborate with broader internal teams (performance, account management, paid media) to provide performance and optimization updates, identifying head/tail winds that could impact delivery
- Utilize competitive research tools (Ahrefs, adbeat, SimilarWeb, SpyFu, etc.) to understand each verticals' landscape and identify areas of improvement (copy) / opportunity (targeting)
- Over time, expand Google expertise to fully own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.)
- Growing your Google ad buying skillset and staying up to date with platform best practices

**WHAT YOU NEED TO SUCCEED**
- Fluent in English with strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
- A successful track record of launching and managing Google Search campaigns
- 1-3 years of hands-on experience planning, managing, and optimizing Google Search campaigns
- Experience writing copy for Search ads
- Ability to differentiate between various Google ad channels in terms of their unique operations, audience, and successful creative/messaging
- Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
- Ability to work US Eastern Time Zone 9am-6pm; working hours may differ
- Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle

**BONUS POINTS FOR**
- Experience buying on additional platforms including Bing or any other paid media channels within the Google suite (Display, Discovery, Video, Performance Max)
- Experience writing ad copy (headlines, descriptions) and designing and creating image assets in Canva
- Experience with reporting/analytics software such as Looker, Tableau, etc.
- A general interest and knowledge of personal finance

From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

  • Performance Marketing Associate, Paid Search

    hace 7 días

    Santiago de Chile Italic A tiempo completo

    Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our...

  • Marketing Associate

    hace 3 semanas

    Santiago de Chile Ecolab A tiempo completo

    **Sobre la Empresa** Ecolab es líder mundial en tecnologías y servicios de agua, higiene y energía y ofrece soluciones completas y personalizadas para promover alimentos seguros, mantener entornos limpios, optimizar el uso del agua y aumentar la eficiencia operativa para clientes en más de 170 países. Trabajamos para contribuir a un mundo más limpio,...

  • Performance Marketing Manager

    hace 5 días

    Santiago de Chile Italic A tiempo completo

    Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our...

  • Performance Marketing Anlayst

    hace 2 semanas

    Santiago de Chile MATCH · Agencia-consultora A tiempo completo

    **Buscamos un Performance Marketing Analyst con experiência!** Nos encanta diseñar y crear productos digitales, asesorando a cada cliente en sus decisiones de negocio. Para ello, contamos con servicios de investigación UX, diseño UI, desarrollo, branding y marketing digital. Somos una agencia digital apasionada por impulsar el éxito en línea de...

  • Marketing Associate

    hace 5 días

    Santiago de Chile Uber A tiempo completo

    **About the Role** We're looking for a Marketing Associate to drive the execution of world-class integrated marketing plans and campaigns plus deliver brand impact and growth for Uber. You will report to the Marketing Manager Lead and work with cross-functional partners to create the future of the brand for our audiences (users and earners). This is a...

  • Marketing Performance Analyst

    hace 1 semana

    Santiago de Chile Despegar A tiempo completo

    Nos encontramos en la búsqueda de un Marketing Performance Analyst con base en Chile **Principales funciones**: - Comprender el mercado objetivo y las condiciones del mercado. - Crear y utilizar los idiomas y brand book de todas las marcas del grupo. - Generar ideas para nuevos contenidos. - Preparar resúmenes de contenido para la agencia...

  • Trade Marketing Associate Chile

    hace 2 semanas

    Santiago de Chile Edgewell Personal Care Brands A tiempo completo

    **Trade Marketing Associate Chile.** Santiago, Chile Hybrid Modality (2-3 days onsite We Work Apoquindo) Full-time, Fixed Term Contract, attractive salary & benefits. **Let's Talk About You** You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a...

  • Performance Marketing

    hace 2 semanas

    Santiago de Chile Bitfinex A tiempo completo

    The Performance Marketing and Customer Acquisition Manager will be responsible for implementing and measuring all Bitfinex marketing efforts to ensure optimization for return on investment and conversion. He or she will also be responsible for delivering strategies to bring in experienced retail and professional traders, utilizing token listing activation...

  • Marketing Performance Analyst

    hace 1 mes

    Santiago de Chile Despegar A tiempo completo

    Nos encontramos en la búsqueda de un Marketing Performance Analyst con base en Chile**Principales funciones**:- Comprender el mercado objetivo y las condiciones del mercado.- Crear y utilizar los idiomas y brand book de todas las marcas del grupo.- Generar ideas para nuevos contenidos.- Preparar resúmenes de contenido para la agencia subcontratada.- Probar...

  • Performance Marketing Analyst B2B

    hace 3 semanas

    Santiago de Chile TOCTOC A tiempo completo

    TOCTOC nació el año 2014 apostando por cambiar el mercado de las propiedades en Chile, aportando innovación, mejor contenido, tecnología y por supuesto asesoría a nuestros clientes y usuarios, poniendo énfasis en democratizar la información del mundo inmobiliario. Nos ha ido muy bien, tratamos siempre de innovar y ser los primeros en implementar...

  • Práctica Profesional Performance Marketing

    hace 2 semanas

    Santiago de Chile Emprego CL A tiempo completo

    Publicada hoy por - **Banco BICE** Jornada Completa Práctica Región Metropolitana de Santiago Las Condes ¿Estás buscando realizar tu práctica? Te invitamos a postular a BICE. Buscamos alumnos/as dinámicos, analíticos, innovadores, que con su energía y ganas de aprender nos aporten con sus conocimientos en la Subgerencia de Performance...

  • Sr. Associate, Customer Marketing

    hace 3 semanas

    Santiago de Chile SC Johnson A tiempo completo

    SC Johnson es una empresa familiar de quinta generación construida sobre un espíritu de aventura y ganancia de la manera correcta. Llevamos más de 130 años liderando con el propósito de construir marcas de primera calidad como Raid®, Glade®, Kiwi®, OFF®, Windex®, Ziploc® y más, en prácticamente todos los países. A través de estos nombres...

  • Affiliate Marketing Manager for Marketing Agency Ch

    hace 5 días

    Santiago de Chile Premier Media A tiempo completo

    Hello Affiliate Marketing Managers! My name is Mark, founder of MVR Digital. **About the company**: MVR Digital is a performance marketing agency in NYC working with early-stage E-commerce brands to help them grow profitably online. From ad campaigns to content production to website and app development, we create experiences that bring your brand’s...

  • Performance Disgn Assistant

    hace 2 meses

    Santiago de Chile Forma - Moovmedia Group A tiempo completo

    ¡Hola! Somos Metrix y somos parte de Moov Media Group, una familia de empresas que también integran Forma y Moov. Nuestro modelo es colaborativo, ¿qué significa esto? Que trabajamos de manera específica o integral según las necesidades de cada cliente. Si se trata de alcanzar objetivos ¡ahí estamos! Echando a andar estrategias de difusión que sumen...

  • Associate Managing Consultant, Advisors Client

    hace 2 semanas

    Santiago de Chile Mastercard A tiempo completo

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Production Associate

    hace 5 días

    Santiago de Chile Ecolab A tiempo completo

    **PRODUCTION ASSOCIATE** **Objetivos del Rol**: - Ejecutar los procedimientos de fabricación para garantizar la obtención de un producto dentro de los criterios de seguridad y calidad establecidos por la organización. - Ejecutar las acciones de envasado de acuerdo con las especificaciones de calidad, seguridad y normativa legal vigente para cumplir la...

  • Strategy & Planning Associate

    hace 2 semanas

    Santiago de Chile Uber A tiempo completo

    **About the Role**: We're on the lookout for a highly motivated individual to join our Business Strategy team within the Grocery & Retail Latam Strategy and Planning department. Our team is dedicated to driving operational excellence and continuous improvement within our organization. The Business Strategy team plays a crucial role in enhancing business...

  • Associate Regulatory

    hace 4 semanas

    Santiago de Chile Ecolab A tiempo completo

    El Especialista en Asuntos Regulatorios de Chile será responsable de la implementación de los procesos regulatorios nacionales en Chile y de representar a Ecolab ante las autoridades y asociaciones locales. Las principales responsabilidades son: - Apoyar las estrategias y necesidades de crecimiento del negocio liderando los esfuerzos de registro de...

  • Associate Regulatory

    hace 4 semanas

    Santiago de Chile Ecolab A tiempo completo

    El Especialista en Asuntos Regulatorios de Chile será responsable de la implementación de los procesos regulatorios nacionales en Chile y de representar a Ecolab ante las autoridades y asociaciones locales. Las principales responsabilidades son: - Apoyar las estrategias y necesidades de crecimiento del negocio liderando los esfuerzos de registro de...

  • Performance Marketing Analyst

    hace 2 semanas

    Santiago de Chile Agencia Match A tiempo completo

    **Funciones del cargo** **Análisis y Estrategia**: - Recopilar y analizar datos de marketing para métricas de tráfico, conversiones, costos publicitarios y ROI. - Realizar análisis estadísticos identificando tendencias y patrones en los datos. - Identificar áreas de mejora en campañas y proporcionar recomendaciones para optimizar el rendimiento. -...