Marketing Coordinator
hace 4 días
**Global University Systems (GUS) **is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions
- whether on campus in Europe, North America, or even in their own home - they’re joining a network of 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.
**Position**:
- Job Responsibilities:_
- Support the marketing department by creating and scheduling social media content. Maintaining and updating social media calendar
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Plan and manage various online and on-campus events
- Create photo and video content as needed
- Manage and oversea media release forms
- Manage and coordinate filming schedules. Work with 3rd party videographers and photographers.
- Discover any current marketing and social media trends that may be applicable. Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms.
- Execute social media strategy on all platforms
- Create engaging content in text, image, and video format. Collaborate with designers and copywriters on creating informative, attractive content
- Measure all social media traffic. Define social media KPIs
- Collaborate with other teams and stakeholders
- Facilitate conversations online with students, respond to comments daily, build and maintain an online community
- Report on online feedback and reviews from students
- Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic
- Oversee the layout of all social media accounts
- Suggest ways to optimize content and attract prospective students
- Measure campaign success
- Use social media marketing tools to improve efficiency and manage all accounts effectively
- Work closely with current students and alumni on content creation
**Requirements**:
- Bachelor’s degree in marketing, or similar
- Past work experience as a marketing coordinator or similar role
- Must be Spanish speaking
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Excellent English writing and communication skills
- Proficiency in full Microsoft Office suite
- Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines
- Knowledge and expertise with multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube
- Ability to deliver creative text, image, and video content
- Familiar with marketing channels and online marketing strategies
- Ability to grasp future digital technology trends and act on them proactively
- Strong attention to detail
**Other information**:
- Please note this position is only available on our Consultancy Agreement. _
- We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company._
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