Google Specialist

hace 3 semanas


Santiago de Chile KPGroup A tiempo completo

Importante Agencia de Publicidad Digital se encuentra en búsqueda de un Google Specialist para unirse a nuestro equipo. Buscamos a una persona con alta orientación al cliente, capaz de mantener contacto directo con gerencias, defender posturas y proponer ideas de mejora.

Misión del cargo:
Optimizar las estrategias de marketing en plataformas de Google para aumentar la visibilidad y el retorno de la inversión de la empresa.

Requisitos (Por favor leer detenidamente antes de postular):

- Educación Superior asociada al cargo
- Certificaciones COMPROBABLES en Search y Display en Google.
- Sobre 3 años de experiência en campañas B2C.
- Manejo de estrategias de posicionamiento en Google, tanto orgánicas (SEO) como pagadas (SEM).
- Manejo avanzando de SemRush.
- Experiência en Rol Directivo (definición de estrategia) o productivo (ejecutante) en campañas realizadas anteriormente.
- AMPLIA experiência en Google Ads (display, shopping, search, Google merchant center, bumper ads, Youtube).
- AMPLIA experiência en Google Analytics.

Funciones principales:

- Propuesta y planificación de estrategias de posicionamiento en buscadores y plataformas de ads basado en su experiência.
- Configuración de campañas, en Google Ads (display, shopping, search, Google merchant center, bumper ads, Youtube).
- Medición y seguimiento de Google Analytics para insights, oportunidades de crecimiento y conclusiones respecto a las campañas en curso y futuras.
- Análisis de búsquedas y movimientos onsite.
- Constante contacto con profesionales de diseño y contenido orgánico para dar continuidad y coherencia a la comunicación.
- Automatización y creación de funnels de conversión y venta.
- Reporte y medición de KPI's relevantes, semanal y mensual.
- Análisis y conocimiento de la competencia.
- Analizar y levantar requerimientos en relación con el presupuesto que se ha asignado.
- Constante retroalimentación al equipo de marketing y desarrollo respecto a las actualizaciones o funciones que requiere el sitio para mejorar su performance en ads.
- Mapeo y seguimiento constante de los eventos de conversión instalados en sitio web.
- Participación en procesos de búsqueda y onboarding de nuevas herramientas de trabajo.
- Cotización y búsqueda de nuevas plataformas digitales de promoción.
- Manejo avanzando de SemRush

Ofrecemos:

- Modalidad de trabajo 100% remota
- Horario: Lunes a Viernes de 9:00 a 18:30hrs
- Renta acorde al mercado

Esperamos tu postulación



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