Shopper Planner Manager Slac
hace 7 días
Description :College graduate with 5 years relevant experience.
·Strong experience in all types of qualitative & quantitative research techniques, ideally including experience in managing shopper / retail environment research programs.
·Experience of similar roles in the organizations that control marketing direction & decision-making locally (not just re applying global initiatives) is beneficial.Flexible workingoptions ·Role is based in Argentina, Chile or Perú.
·Fluency in English required.
·Experience of applying consumer/shopper understanding that has driven growth · This role requires traveling within South LAC (estimated 15%) and effective usage of virtual communication channels rather than face-to-face meetings with the rest of the organization.Key responsabilities:Develop shopper understanding, insights and implications that enable Customer Marketing to deliver shopper-based solutions tailored to meet channel and customer needs.
· With Customer Marketing as the lead, identify the Category Growth Strategies and build insight-driven Activation Platforms that are actionable and relevant to the business ·Make use of all appropriate consumer, category development, shopper and customer understanding · Capable of challenging and influencing thinking across a broad range of stakeholders · Identify opportunities by channel and/or customer by synthesizing shopper and retail understanding from multiple sources.
· Identify emerging shopper and retailer trends and their implications for customer and category activities.
· Distil research results into channel/customer relevant findings and ensure they are translated into action.
· Challenge Customer Marketing to ensure that the shopper is at the heart of all commercial thinking.
· Lead/facilitate the shopper insight generation process with Customer Marketing using best practice processes and tools.
·Ensure rigorous M&E is integrated as part of the learning plan.
· Deliver the annual learning plan agreed with Customer Marketing.
· Identify the Category Growth Strategies and build insight-driven Activation Platforms that are actionable and relevant to the business.
· Lead/drive the shopper insight generation and opportunity identification process for the on and off-premise.
· Ability to inspire in others the value of understanding the context, the issues, the opps and mobilising the business around doing something with them.
· Be passionate about the shopper.
Seed category, channel/customer and shopper understanding and inspire the wider Demand organization to begin integrating the shopper into their thinking (GAME Plans, activity briefs).Worker Type :RegularPrimary Location:SantiagoAdditional Locations :Buenos Aires, LimaJob Posting Start Date : 2024-06-27
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