Communications Manager

hace 2 semanas

Región Metropolitana, Chile Geely Auto International A tiempo completo

- management and ensurance of qualified suppliers, digital agency, advertising agency,Influencers and media to support Geely brand.

- planning, management, organization and execution of events, especially the launching event in 2024

- Responsible for the brand strategy of Geely with proper positioning in Chile market

(2)Marketing

- generation of annual MKT plan, analysis and update the market and industry information of Chile automotive

- target market definition for different segment and portfolio , explore and deep insight into market opportunities

- development and implementation of promotion strategy and Customer loyalty.

- budget management and work equipment management.

- homologate image and process control

(3)Digital

- generation and implementation of brand CRM

- generation of strategies to increase conversion % in digital sales with the Geely distributor network

- creation of dashboard to consult the results of leads by distributor and national level

- ROI analysis by digital channel

- project leader "digital transformation" in business processes at Geely distributors

- update of Geely Chile with design thinking methodology

- implementation of automatic bot in webside

- implementation of surveys by whatsapp API

- achievement of implementation of green check in whatsapp API

- planning and development of online car purchase

Qualification:

1. Work experience: 5 years or above Auto Communication experience；

2. Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals;

3. English can be used as work language.

  • Nivel de antigüedad Intermedio
  • Función laboral Marketing
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