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Social Media and Content Manager
hace 1 mes
Funciones y responsabilidadades del cargo:
Desarrollar y ejecutar estrategias de contenido en redes sociales para promover los productos, aumentar la participación de los usuarios y generar tráfico hacia la tienda en línea y tienda física.
- Crear y publicar contenido relevante, atractivo y de alta calidad en todas las plataformas sociales, incluyendo pero no limitado a Instagram, Facebook
- Monitorizar y gestionar activamente las interacciones de los usuarios en las redes sociales, respondiendo de manera oportuna a comentarios, preguntas y mensajes directos.
- Colaborar con el equipo para planificar campañas promocionales y eventos especiales en línea, asegurando una cobertura efectiva en las redes sociales.
- Analizar métricas y estadísticas de rendimiento en las redes sociales para identificar oportunidades de mejora y optimización de estrategias.
- Mantenerse al tanto de las últimas tendencias en redes sociales, marketing digital y moda para incorporar nuevas ideas y enfoques creativos.
Fomentar la construcción de una comunidad sólida en línea al interactuar de manera auténtica y significativa con los seguidores, influenciadores y otros actores relevantes.
- Colaborar con el equipo para resolver problemas y proporcionar asistencia a los clientes a través de las redes sociales cuando sea necesario.
- Apoyar en la creación y ejecución de campañas de publicidad pagada en redes sociales, asegurando un retorno positivo de la inversión.
- Mantener una voz de marca consistente y alineada con los valores y la identidad de la empresa en todas las comunicaciones en línea.
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