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hace 1 mes
Growth & Performance Marketer (Creative‑Led) Join to apply for the Growth & Performance Marketer (Creative‑Led) role at Farmers Defense. About Farmers Defense Farmers Defense is a mission‑driven direct‑to‑consumer brand generating 8 figures annually in protective workwear and outdoor apparel/accessories. We serve hard‑working Americans who need reliable protection — from farmers and ranchers to landscapers and outdoor lovers. We’re at an inflection point with strong product‑market fit and are ready to scale from low to mid‑8 figures. We need someone to build the marketing systems and operations to get there. The Role We’re looking for a marketing Swiss Army knife who blends creative strategy, performance marketing and analysis, and e‑commerce operations into a cohesive growth engine. You’ll jump between writing creative briefs, analyzing Meta performance, coordinating product launches, and optimizing landing pages all in the same day. What You’ll Own Creative strategy and performance analysis Product launch execution and coordination Marketing operations and website management Marketing calendar and team coordination What You’ll Grow Into Full media buying management (Meta, Google, Amazon) Performance marketing overall function Strategic marketing leadership What You’ll Actually Do Week 1: You’ll be drinking from a firehose. Shadow the founder to understand how everything currently works Learn the business model, products, customers, and operations Study our top‑performing creative and figure out why it works Get access to all platforms (Meta, Google, Amazon, Shopify, Klaviyo) Month 1: You’ll take on creative strategy. Write 5‑10 creative briefs per week for our video editor Analyze ad performance and identify what’s working (and what’s not) Develop hypotheses for new angles, hooks, and concepts to test Start learning media buying by analyzing campaigns with the founder Month 2‑3: You’ll orchestrate product launches. Project‑manage our spring line product launches from strategy to execution Coordinate between video editor, email designer, affiliate manager, operations team and founder Write email copy, landing‑page copy, and ad copy Build product pages and collections in Shopify Learn media buying hands‑on (campaign setup, optimization, scaling) Own daily media buying decisions across Meta, Google, and Amazon Continuously improve creative based on performance data Contribute to quarterly planning and strategy Scale the systems you’ve built Day‑to‑Day Responsibilities Creative Strategy & Analysis (40%) Write detailed creative briefs (5‑10 video briefs and 3‑5 static briefs per week) Analyze creative performance to determine effective hooks and angles Develop strategic concepts for 4 product categories and target personas Manage creative team output and ensure brand consistency Performance Marketing & Media Buying (30%) Deep campaign analysis of Meta, Google, and Amazon Shadow the founder and gradually lead campaign setup, optimization, and scaling Design and execute tests for audiences, creative, offers, and landing pages E‑Commerce Operations & Launches (20%) Own 6‑10 product launches per year (creative production, copy, email campaigns, launch day execution) Build and optimize product pages, landing pages, and collections in Shopify Test checkout offers, bundles, upsells, and promotions; analyze results Project‑manage launches and tests to keep them on track Marketing Strategy & Coordination (10%) Write email copy, brief designer, and optimize flows Maintain a marketing calendar for launches, sales, content, and tests Run weekly meetings with the creative team and align priorities Provide weekly performance reviews, monthly deep dives, and quarterly planning Must‑Haves (Deal‑Breakers) ✅ 3‑5 years of e‑commerce marketing experience at a DTC brand or agency ✅ Knowledge of performance media buying — funnel levers and tactical manipulation ✅ Strong copywriting skills — ad, email, and landing‑page copy that converts ✅ Creative strategy experience — writing briefs and guiding creative teams ✅ E‑commerce operations experience — comfortable in Shopify (product pages, sales, collections, troubleshooting) ✅ Data‑driven decision‑making — extract insights from messy data ✅ Problem‑solving mindset — figure out solutions independently ✅ Self‑starter mentality — thrive in ambiguity, turn vague objectives into concrete plans Amazon Advertising experience Klaviyo or other email platform expertise Experience with seasonal or B2B2C businesses Background in workwear, outdoor, or apparel industries Video content strategy experience What Won’t Work ❌ Pure specialists who focus on one area❌ People needing perfect clarity before acting❌ Media buyers without creative strategy experience❌ Creative strategists without media buying experience❌ Those requiring large teams and big budgets❌ Those unable to wear multiple hats❌ People looking for a normal 9‑5 schedule Job Details and Growth Opportunity Work Setup 100% remote (must overlap with PST hours) Flexible hours, with availability for key meetings Growth Path Month 1‑3: Marketing Operations & Strategy Manager Month 6‑12: Performance Marketing Lead (full media buying ownership) Year 2+: Director of Marketing or VP of Growth How to Apply No exceptions — follow the instructions exactly: Please go to the following survey form and complete all the questions and submit your resume there: Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Farmers Defense by 2x. #J-18808-Ljbffr
