media optimization specialist sr
hace 2 semanas
En LATAM te invitamos a elevar cada viaje, siempre. ¿Quieres trabajar por este propósito?
Estamos en búsqueda de nuestro próxim@ MEDIA OPTIMIZATION SPECIALIST SENIOR para la Gerencia de Marketing Intelligence de Ebusiness en Santiago de Chile, quién será el responsable de la optimización del presupuesto y acciones de Marketing media por cada geografía donde opera el Grupo LATAM. Tu misión será definir de manera eficiente el gasto en medios con una mirada customer-centric y data driven. Es por esto, que dentro de tus responsabilidades está la utilización de metodologías de medición incremental del impacto, utilizando modelos de atribución y potenciando la experimentación. Existe una estrecha colaboración con los equipos de medios propios y pagos, advanced analytics y gestión de audiencias existentes en la compañía.
En LATAM estamos comprometidos en brindar un lugar de trabajo en donde se respete la individualidad y se promueva la igualdad de oportunidades y el desarrollo de carrera. Este cargo admite postulaciones para personas en situación de discapacidad de acuerdo al marco de la Ley de Inclusión Laboral en Chile.
¿Cuáles serían tus principales desafíos?
- Analizar datos para que apunten a maximizar el ROI del presupuesto de marketing.
- Coordinar con equipos de Marketing Digital para desarrollar herramientas que permitan tomar decisiones en tiempo real.
- Conectar con la agenda de Personalización y Automatización con la optimización de presupuesto en los diversos canales de comunicación.
- Monitorear las tendencias del mercado y las nuevas tecnologías para implementar prácticas innovadoras en la optimización de campañas.
¿Qué vas a encontrar cuando formes parte de LATAM?
- Serás parte de una industria atractiva, global y multicultural.
- Podrás conocer el mundo con nuestros beneficios de pasajes, Staff Travel.
- Te integrarás a un ambiente dinámico, con constantes cambios y desafíos.
- Tendrás amplias y múltiples opciones de desarrollo de carrera.
- Programa de Bienestar que incluye Club de Descuentos con diferentes proveedores, con precios especiales para trabajadores LATAM en varios productos y servicios, en distintas partes del mundo.
¿Dónde y cómo trabajarás?
- Lugar de trabajo: Las Condes, Santiago de Chile.
- Tipo de contrato: Plazo fijo de 3 meses con posibilidad de renovación.
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