Director, Franchise Operations
hace 3 semanas
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United States
Director, Franchise Operations - ChileSantiago
CLP 20,000,000 - 40,000,000
At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we're looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the world's most recognized brands. You'll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The successful candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.
What You'll Do For Us- Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
- Knowledgeable on local consumers and customers' needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
- Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.
- Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
- Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system/customer profitability and market PerCapita number.
- Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
- Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
- Manages cross-functional project teams as required.
- Supports the Operating Unit development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.
Qualification & Requirements
- Bachelor's degree in Marketing, Finance, Business or related field, Master's degree is preferred.
- 5+ years of leadership in digital commerce with global consumer packaged goods experience, including branding and grocery.
- Must have experience with annual business planning, forecasting, customer and distributor management.
- Must possess excellent relationship building skills, as well as strategic leadership.
- Distribution center knowledge is ideal.
- The ability to influence outcomes and be persuasive.
- Experience or ability to learn and implement agile project management.
- Proven success with social media ecosphere and leveraging these to drive incremental sales.
- Proven record of localizing and implementing a global consumer goods strategy.
- Strong understanding of system financials/economics.
- Spanish is required.
What We Can Do For You
- Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Skills
- Influencing
- Business Planning
- Planning Ability
- Forecasting
- Organization
- Marketing
- Business Opportunities
- Marketing Strategies
- Sales
- Data Driven
- Long Term Planning
- Profitability
- Personal Initiative
- Negotiation
- Finance
- Business
Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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