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Senior Marketing Manager Chile
hace 18 horas
We are SkillOnNet, leading the igaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole. Job Description We are seeking to hire an experienced Marketing Manager Chief to help its brands and deliver the ongoing marketing strategy. Operating under an online gambling license, this is a unique opportunity for a highly talented, self-motivated, and experienced professional to manage all activity related to the Chilean market and lead marketing initiatives. The Marketing Manager will work across all teams in the organization. Your Responsibilities Responsible for growing business, providing market insights, and helping central teams to deliver market share growth. There will be 2 phases in the development of the role and the brand, as currently the market is unregulated, but we expect formal regulation between Q4 2026-Q1 2027. Once the brand operates under a legal framework and holds a license, the strategy and media we have access to will change significantly. Working with the internal marketing team, the internal design studio, and external advertising agencies (as required) to lead the development and execution of all relevant offline and digital market campaigns based on the approved yearly marketing communications strategy, including all applicable testing and optimisation. ATL activity is currently defined as TV, radio, sponsorships, out-of-home, DM/door drop advertising – plus other offline channels as defined by the evolution of the yearly media strategy. Digital marketing includes PPC search and paid social (including influencers and UGC), connected TV, programmatic, app install campaigns, email campaigns, organic social media, native ads – among others. Briefs to internal agencies, in-house media teams or creative studios. Writing ad hoc tactical and strategic agency briefs for all required upper funnel and performance campaigns. Manage agency briefing and overall creative development process from briefing to ad production, ensuring all ads are delivered on time, to brief and on budget – approved by all the relevant internal stakeholders. Develop a BTL strategy to build strategic alliances with brands, properties or locations to bring the brand closer to affinity audiences. Ongoing reporting of marketing campaigns’ performance and optimisation. Through adequate management of the yearly marketing budget meet monthly, quarterly and yearly CPAs, ROIs. Monitor the media strategies/CRM practices of competing online casinos/sports betting companies (and other verticals) to define use cases and insights to drive ongoing strategy improvements. Be the company’s eyes in the geo-task by supporting central departments (CRM, product, payment processing etc) while ensuring companywide awareness of all relevant innovations in competitors, suggesting and proposing implementations in our product offering to surpass competitors. Support the company throughout the licensing process, in coordination with Compliance/local lawyers to make sure we’re aligned with documentation and deadlines. What we are looking for 3+ years’ experience in online gambling as Marketing Manager/Digital Marketing Manager. Candidates with solid experience in related highly competitive and regulated e-commerce industries will also be considered (preference for digital companies performance oriented, digital startups, companies with strict regulatory pressure). Specific experience managing Advertising and media agencies. Thorough understanding of the local media landscape including relationships with media owners and publishers. Track record launching new brands into a highly competitive and regulated industry. Ability to think both creatively and strategically. Strong understanding of Chilean demographics, culture, and media consumption. Teamworking skills – the ability to build relationships internally and externally. Experience working with internal and external agencies and business partners. Confident, with strong initiative and ability to multitask and deliver on time and on budget. Excellent analytical skills, written and verbal communication. Native Spanish speaker. Proficiency in English, with ability to communicate in this language to senior levels of the company. What’s in it for Attractive salary package A chance to advance professionally inside one of the world’s largest iGaming organizations What it’s like to work at Skill SkillOnNet believes that people come first, and our family-oriented global culture is what drives us. We care about our employees and make certain that they have access to the most relevant and helpful tools and benefits. #J-18808-Ljbffr
