Precision Marketing Specialist

Overview As Precision Marketing Specialist, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approach, check for implementation of digital media best practices, and support transversal enablers for PM transformation acting as a change agent in the organization. Thereby you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies). Responsibilities Orchestrate Precision Marketing Activities: Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategic questions; ensure that agencies are following brand safety guidelines and digital execution best practices; lead in-flight optimization meetings, playing an active role in KPI monitoring and recommending fixes/adaptations; engage and coach category, precision influencer and ecommerce teams and external agencies on PM principles and ensure framework compliance for digital campaigns. Define and monitor measurement approach: Define measurement approach and ensure that data sources for campaign success monitoring address business challenges and strategic questions; ensure processes and governance are in place to monitor campaign performance and alert marketing, media, precision influencer and ecommerce teams when necessary (weekly meetings, steering committees, stand-ups, etc.); ensure proper media KPI framework implementation on every stage of the consumer journey (including precision influence amplification and full funnel ecommerce integration). Check for implementation of digital media best practices: Coordinate campaigns quality assurance process with main stakeholders ensuring that the structure follows the planned design; ensure brand safety and digital golden rules implementation. Support transversal enablers for PM transformation: Engage and upskill main stakeholders (agencies, category, precision influence and ecommerce leads etc) on PM principles; identify main knowledge gaps and build a training program based on it; ensure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams; compile campaign results and share learnings with the broader community (global and regional). Your Profile Ideal Experience 2-3 years of experience in digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level). Desirable: Brand / category marketing and project management background. Ability to effectively translate marketing objectives into digital execution. Comprehensive knowledge of digital campaigns execution and planning. Knowledge of advertising tech: GMP, DSP, DMP, etc. Excellent interpersonal and communication skills. Agile ways of working. Results oriented. Ability to adapt in a complex and fast changing environment. At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. Additional information This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. #J-18808-Ljbffr