MEDIA ANALYST
hace 4 semanas
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United States
MEDIA ANALYSTSantiago
CLP 20,000,000 - 40,000,000
“Being part of L'Oréal Chile is being committed to Diversity, Equity & Inclusion in its infinite forms of beauty, personalities, cultures, ethnicities, origin, identity, religion, age and disability.”
Calling all innovators, disruptors, and dreamers
WHO WE ARE
Come join us at L'Oréal, the world's #1 Beautytech company, let´s build the future of L’Oréal together
Spread across more than 150 countries worldwide, we have been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
A DAY IN THE LIFE
Reporting directly to the Media Manager, you will be responsible for maximizing the impact of media investments and strengthening brand image.
You will also lead on the:
- Budget management focused on maximizing ROI, selecting the most efficient channels to reach the target audience, and optimizing spend to achieve brand objectives.
- Effectively connecting brands with consumers directly contributes to increased brand awareness, demand generation, and ultimately, higher sales.
- Identifying key touchpoints for different consumer segments, their operations, purpose, and role in the consumer experience to optimize budget and media mix based on objectives.
- Evaluating the effectiveness of each touchpoint against its objective, measured against commercial goals, consumer experience targets, and brand positioning.
- Leveraging analytics to track and understand the consumer experience.
- Leading the division's strategy, ensuring its correct implementation in media, seeking opportunities for improvement and synergy between brands and/or divisions.
- Synchronizing Advocacy campaigns with media efforts.
- Ensuring retail media integration into the overall media strategy.
REQUIREMENTS
- 2-4 years of experience in Media roles.
- Proficiency in English.
- Be curious and task-oriented.
WHO YOU ARE
- An integrator: with capacity for relationships and transversal influence.
- An entrepreneur: who can manage ambiguity and frustration.
- A strategist: with transversal leadership capacity.
- An innovator: who can apply creativity and innovation in the different tasks assumed.
WHAT WE OFFER
- A place for you to leave your comfort zone and grow beyond your potential (here, you´ll be encouraged to try new things and take risks).
- An environment where people of every ethnicity, social background, age, gender, religion, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated.
What are you waiting for to be part of L'Oréal Chile?
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