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Fund Raising Officer Digital
hace 4 meses
Job Description
Description
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The Digital Fundraising Officer, at the NO-A Level, in the Fundraising area, in Chile Country Office, reports to the Fundraising Chief.The incumbent will provide support to continue to increase the income of UNICEF Chile and diversify its sources of income.
The main objective of the post is to boost individual donors' acquisition and retention through digital channels, in order to diversify its sources of income.
To achieve these results, the professional will assist with the development of the Digital Fundraising strategy and will be in charge to implement it, covering the full spectrum of digital marketing.
Develop the digital fundraising strategy and annual workplan.Understand Chile's digital opportunities and challenges in the market and analyze digital fundraising market trends. Analyze also main competitors.Develop the digital fundraising strategy in line with the Private Sector Plan.Develop digital annual workplans which ensure the strategy is implemented and delivers the expected results.Work and manage digital agencies and providers to deliver KPI's related to the digital strategy and annual workplan.Implement digital fundraising strategy and initiatives, including acquisition (pledge, leads, one-offs) and donor retention campaigns to deliver fundraising KPI's across all digital channels.Planning, executing and evaluating the investment strategy of the different channels in order to obtain maximum profitability in terms of ROI.Plan, execute and evaluate the objectives, strategies and actions in the different digital capture channels: SEO/SEM, Display, Real Timing Biding, Social Media, affiliation, database capture actions, others, looking for maximum volume and profitability in terms of ROI.Develop and implement a CRO (conversion rate optimization) strategy. Analyze user journey and draw marketing insights to implement.Focus on creating work processes that can be routinely tested with measurable results which have quick impact in fundraising income.Develop and optimize website, emails, prepare imagery and manage CMS systems.Develop and implement digital acquisition campaigns and donor retention campaigns.Generating A/B testing actions and follow up on results.Develop digital leadership to coordinate and synergize the different fundraising digital efforts (UNICEF teams, suppliers, agencies...).Push internal and external teams towards integration, to make sure all channels and teams work towards an aligned and shared objective.Ensure performance from all external providers, suppliers and agencies. Follow up on results.Provide support and leadership to other PFP areas in digital alliances (corporate, individual donors).Liaise with Geneva PFP teams and report back on results.Create dashboards and metrics to follow up on Digital Performance Measurement and find the proper tools to implement.Define a metrics plan and set performance indicators according to the Fundraising Strategy.Propose improvements according to results obtained.Generate and share monthly digital reports.Develop and maintain dashboards to oversee key digital performance indicators.Implement agile methodology and processes.Implement all the required technological solutions to support the digital fundraising strategy while guaranteeing its compliance with the legal requirements.Ensure that digital activities and platforms secure data transfer.Guarantee the fulfillment of legal requirements in all digital activities, short and long term (GDPR, data management...).Provide know-how on the use of ICT and CRM systems.Provide up-to-date analysis of digital fundraising best practices, opportunities and trends and innovation, from UNICEF network and external organizations.Use innovation to identify new trends on digital transformation and to develop new business models and channels.Understand how digital first organizations work and try to apply this principles in UNICEF day to day work.Use the UNICEF network to apply best in class digital learning in Chile. Analyze best practices and apply learnings. Input best in class learnings and look to implement successful activities from the network and external organizations.Actively participating in regional conversations to share and learn from other digital specialists in Latin America.This post will help the expansion of the fundraising strategies under four complementary logics:
Development of all digital initiatives, activities and channels to assure the acquisition of new donors and the growth in income according to the yearly objectives.Continuous and systematic control and overview of each digital campaign.Correct compilation of data and results for decision making.Management of relationships with providers and vendors.To qualify as an advocate for every child you will have...
University Degree in Business, Marketing, Advertising, Digital Fundraising, or any other additional training in a related field. A Master's degree in Digital Marketing will be an asset, but it is not a requirement. A minimum of 2 years of relevant progressively responsible work experience in a leading role in digital marketing or digital fundraising areas, with specific focus on the following marketing areas: social media, web development, CRM, search marketing, integrated media planning, analytics, and marketing communications. Knowledge of marketing campaign management processes will be an asset.Developing country work experience and/or familiarity with emergency is considered an asset.Fluency in Spanish and English.Source:
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