Trade Marketing Manager- Chile

hace 1 semana

Santiago, Metropolitana, Chile Monster Energy A tiempo completo

Position Summary:

The Trade Marketing Manager will be responsible for Trade Marketing and Promotions managing all types of campaigns for MONSTER ENERGY & ALL STRATEGIC BRANDS for all channel customers with distributor's Sales Planning & Trade Marketing department.

Trade Marketing Manager develops the company's Go-to-Market strategy and manages functions essential to implementing retail trade programs.
The position also oversees the planning and implementation for new product/package introductions, new market launches and Quarterly/Trimester marketing programs.
Additional responsibilities also include planning, reporting, budgeting, marketing process optimization, and retail program implementation.

The position is the gatekeeper of all information and assets relevant to Monster's Trade Marketing and Promotions with a specific focus on leveraging all available assets to grow business.

Most of activities will be executed in Chile & Bolivia but need to collaborate and cooperate with HQ marketing team, especially, LATAM south Marketing Director and POS manager to build Monster brand properly in the market.


Essential Job Functions:

  • Supports Marketing Managers and collaborates with multiple divisional contacts consisting of KAMs, Directors, Regional Managers, MAT team, Marketing Team, Operations, Event, POS, Distributors and other related personnel.
  • Strategically communicate, develop and/or creatively adapt programs that originate from Brand Marketing, Distributors/Bottlers, Retailers and HQ.
  • Support the continuous evolution of the area's processes regarding the management of Trade and POS materials, implementing the Dashboard tool, adding intelligence and giving visibility in a structured way to the entire commercial team.
  • Work closely with sales and bottlers team, supporting the new product / initiative education and execution of trade marketing strategies for all channels based on Brand Marketing directives.
  • Development of annual business plans by channel identifying areas of opportunity, providing market insights and performance data metrics for Monster Energy and Strategic Brands portfolios.
  • Conduct detailed and timely program performance updates considering all relevant personnel to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
  • Lead and/or assist with execution of Retailer/Bottlers incentives, Dealer Loader Program, sampling opportunities, general category, new product / initiative education, selling stories etc.
  • Monitor usage of, create best practices and assist in development of Point-of-Sale as an integral piece of promotional strategy, including existing and new assets that fit within Brand Marketing direction.
  • Manage Merchandising Program (sourcing of all POSM items, budget, allocations, return on investment).
  • Responsible for Trade Marketing and Promotions Budget (track all spend, monthly reporting).
  • Assist in development of annual business plans by identifying areas of opportunity, providing market insights and performance data metrics for Monster and Strategic Brands portfolios.
  • Identify short and long-term sales strategies to be used throughout our geographies and most effective approach in navigating the KO network.
  • Work closely with International Marketing leadership team in identifying Key Performance Indicators (KPIs); Build, implement and track incentive programs for internal & external teams to ensure KPIs are achieved.
  • Track and monitor trade promotion spend and execution in Chile, Perú, Ecuador & Bolivia.
  • Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
  • Provide real-time program analysis to ensure marketing dollars are being spent wisely and having impact on portfolio performance across markets.
  • Other duties assigned

Position Requirements:

  • 4 to 6 years of Trade and Sales planning experience in retailers, wholesalers and distributor sales environment.
Beverage / Wine & Spirits experience big plus.

  • Bachelor's Degree or equivalent experience, preferably in Business, Marketing or Finance.
  • Proven knowledge of broker, distributor/bottlers and retail customers.
  • Excellent verbal and written communication skills, fluent in English.
  • Excellent at managing time, priorities and expenses.
  • Able to work independently while being a team player.
  • Proficiency using Excel, Word, and PowerPoint.
  • Demonstrated presentation and communication skills.
  • Excellent analytical, project management and leadership skills.
  • Demonstrated ability to deal effectively with all employees, including Executive Management, while conveying a positive service-oriented attitude.
  • Experience with forecasting, Nielsen, Dunnhumby, Euromonitor, POS and Inventory reports
  • Flexibility to travel as needed.

  • Trade Marketing Manager

    hace 1 semana

    Santiago, Metropolitana, Chile Monster Energy A tiempo completo

    Position Summary: The Trade Marketing Manager will be responsible for Trade Marketing and Promotions managing all types of campaigns for MONSTER ENERGY & ALL STRATEGIC BRANDS for all channel customers with distributor's Sales Planning & Trade Marketing department. Trade Marketing Manager develops the company's Go-to-Market strategy and manages functions...

  • Trade Marketing Manager Chile, Perú, Ecuador

    hace 1 semana

    Santiago, Metropolitana, Chile Monster Energy A tiempo completo

    Job DetailsDescriptionTrade Marketing Manager will be responsible for Trade Marketing and Promotions managing all types of campaigns for MONSTER ENERGY & ALL STRATEGIC BRANDS for all channel customers with distributor's Sales Planning & Trade Marketing department.Trade Marketing Manager develops the company's Go-to-Market strategy and manages functions...

  • Trade Marketing Associate Chile

    hace 1 mes

    Santiago, Metropolitana, Chile Edgewell Personal Care Brands A tiempo completo

    Trade Marketing Associate Chile.Santiago, ChileHybrid Modality (2-3 days onsite We Work Apoquindo)Full-time, Fixed Term Contract, attractive salary & benefits.Let's Chat About YouYou're driven and seeking a career with a purpose—we appreciate that.You enjoy challenges and are prepared to embark on the next chapter of your professional journey with a...

  • Trade Marketing Associate Chile

    hace 3 semanas

    Santiago, Metropolitana, Chile Edgewell Personal Care Brands A tiempo completo

    Trade Marketing Associate Chile.Santiago, ChileHybrid Modality (2-3 days onsite We Work Apoquindo)Full-time, Fixed Term Contract, attractive salary & benefits.Let's Chat About YouYou're driven and seeking a career with a purpose—we appreciate that.You enjoy challenges and are prepared to embark on the next chapter of your professional journey with a...

  • Trade Manager Marketing Experiencial, Supermercados

    hace 1 semana

    Santiago, Metropolitana, Chile Cencosud A tiempo completo

    Trade Manager Marketing Experiencial, Supermercados Cencosud Descripción del cargo Ven a formar parte de una compañía líder en el mercado de Retail Si te gusta hacer frente a los desafíos, innovar, buscas un ambiente laboral que te motive y te brinde el espacio para desarrollar tu potencial, esta postulación es para ti En Cencosud buscamos nuestro...

  • Trade Marketing Specialist

    hace 1 semana

    Santiago, Metropolitana, Chile VSPT Wine Group A tiempo completo

    Publicada hoy por- VSPT Wine GroupJornada CompletaAnalistaRegión Metropolitana de SantiagoLas Condes¿Has escuchado hablar de Gato Negro, Misiones de Rengo, San Pedro, Tarapacá, La Celia y espumante Viñamar?Somos nosotros VSPT Wine Group, quiénes celebramos la vida e inspiramos experiências en más de 80 países de todo el mundo gracias a nuestra amplia...

  • Trade Marketing Manager

    hace 1 semana

    Santiago, Metropolitana, Chile Agrosuper A tiempo completo

    En Agrosuper nos apasiona alimentar lo bueno de la vida todos los días, haciendo las cosas siempre mejor, con espíritu de crecimiento y desarrollo, y disfrutando la vida.Conformamos un grupo humano de más de personas, unidos por el sueño de llevar alimentos de la más alta calidad a la mesa de las familias de Chile y el mundo.Por este motivo, buscamos a...

  • Trade Marketing Manager

    hace 1 semana

    Santiago, Metropolitana, Chile Lenovo A tiempo completo

    Description and Requirements Responsibilities: Ensure the correct development and efficient implementation of activities for the point of sale, at the national level, based on three essential pillars: Responsible for managing around 300 people at the point of sale through coordination and interaction with the agency that collaborates for Motorola....

  • Trade Lane Manager Chile

    hace 1 semana

    Santiago, Metropolitana, Chile Talent Mapping A tiempo completo

    Acerca del puesto Trade Lane Manager Chile:Importante multinacional de transporte y logística se encuentra en la búsqueda de su Trade Lane Manager, quien se encargará de velar por el desarrollo de negocios potenciales en las rutas objetivo y con el portafolio de clientes asignados, brindando soporte a la fuerza comercial nacional bajo los lineamientos de...

  • Trade Marketing Associate Chile

    hace 1 mes

    Santiago, Metropolitana, Chile Edgewell Personal Care Brands, LLC A tiempo completo

    Trade Marketing Associate Chile.Santiago, ChileHybrid Modality (2-3 days onsite We Work Apoquindo)Full-time, Fixed Term Contract, attractive salary & benefits.Let's Talk About YouYou're ambitious, but you want a career with purpose—we love that.You're up for a challenge and ready to write the next chapter of your career story with a great group of...

  • Trade Marketing Associate Chile

    hace 3 semanas

    Santiago, Metropolitana, Chile Edgewell Personal Care Brands, LLC A tiempo completo

    Trade Marketing Associate Chile.Santiago, ChileHybrid Modality (2-3 days onsite We Work Apoquindo)Full-time, Fixed Term Contract, attractive salary & benefits.Let's Talk About YouYou're ambitious, but you want a career with purpose—we love that.You're up for a challenge and ready to write the next chapter of your career story with a great group of...

  • Trade Marketing Associate Chile

    hace 1 mes

    Santiago, Metropolitana, Chile Edgewell Personal Care Brands, LLC A tiempo completo

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Trade Marketing Associate Chile

    hace 3 semanas

    Santiago, Metropolitana, Chile Edgewell Personal Care Brands, LLC A tiempo completo

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Marketing Manager Chile

    hace 1 semana

    Santiago, Metropolitana, Chile Kimberly-Clark A tiempo completo

    Marketing Manager - Chile:Trabajas tan bien que las demás personas quieren seguir tu ejemploQuienes te rodean perciben tu energía, tu dedicación y tu concentración. Las personas a tu cargo y tus colegas no pueden evitar comparar sus estándares con los tuyos. Tu buena vibra contribuye a la moral y a la productividad del equipo. Nuestra organización...

  • Trade Marketing Manager

    hace 1 semana

    Santiago, Metropolitana, Chile Lenovo A tiempo completo

    General Information: Req # WD Career area:MarketingCountry/Region: Chile State:Region Metropolitana de SantiagoCity: Santiago de Chile Date:Thursday, June 13, 2024Working time: FulltimeAdditional Locations: ChileRegion Metropolitana de Santiago Santiago de ChileWhy Work at Lenovo:We are Lenovo. We do what we say. We own what we do. We WOW our...

  • Analista Trade Marketing

    hace 1 semana

    Santiago, Metropolitana, Chile Kenvue A tiempo completo

    Analista Trade Marketing WDescriptionKenvue está reclutando para el puesto de Analista Trade Marketing - Canal Supermercados y Mayoristas basado en Santiago de Chile.Quiénes somosEn Kenvue, una compañía que forma parte de la familia de empresas Johnson & Johnson (Kenvue), creemos que hay un poder extraordinario en el cuidado diario. Construidas sobre una...

  • CMO Traditional Trade Manager Chile

    hace 3 semanas

    Santiago, Metropolitana, Chile Diageo A tiempo completo

    Job Description :The CMO Traditional Trade Manager leads the strategic development of main shopper and categories initiatives to de deployed on these channels along the year in different markets of the region. This role must be supported on deep customer understanding and insight generation to nurture successful strategic plans.The CMO works in alliance with...

  • CMO Traditional Trade Manager Chile

    hace 2 meses

    Santiago, Metropolitana, Chile Diageo A tiempo completo

    Job Description :The CMO Traditional Trade Manager leads the strategic development of main shopper and categories initiatives to de deployed on these channels along the year in different markets of the region. This role must be supported on deep customer understanding and insight generation to nurture successful strategic plans.The CMO works in alliance with...

  • Asistente de Trade Marketing

    hace 1 semana

    Santiago, Metropolitana, Chile ECRGROUP A tiempo completo

    Empresa líder en el sector tecnológico está en búsqueda de un Asistente de Trade Marketing que se encargue de apoyar al equipo de marketing en la implementación y evaluación de estrategias de trade marketing. El Asistente de Trade Marketing reportará directamente al Gerente del Área y será responsable de hacer seguimiento a las tareas del...

  • Práctica Trade Marketing

    hace 1 semana

    Santiago, Metropolitana, Chile Essity Chile S.A. A tiempo completo

    Práctica Trade Marketing: Publicada hace 15 días por- Empresa ConfidencialMixta (Teletrabajo + Presencial)PrácticaRegión Metropolitana de SantiagoLampaEmpresa Multinacional Sueca, líder en Higiene y Salud, presente en 150 países, requiere incorporar a su equipo:Practicante Trade MarketingSi buscas ser parte de un equipo dinámico, creativo y altamente...