Marketing Manager
hace 2 semanas
_Every great story has a new beginning, and yours starts here._
_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._
Who We Are
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
The professional
will be responsible for
implementation and optimization of all the media efforts at a local level, including
Earned media,
Owned Media and
Paid Media to optimize all marketing investments in order to I
ntegrate all efforts as a one integrated media plan in the region.
Execute local deals, to amplify marketing power and local reach + relevance.
Evaluate and oversee local strategic direction of Digital, Advertising and PR, agencies to ensure consistency, impact and effectiveness.
The Daily - Major Activities
- Proven experience developing brand strategy and crafting a meaningful 360 campaign brief that delivers upon the larger brand, audience, and channel strategies
- Excellent written and verbal communication and presentation skills with a strong sense of storytelling and a talent for writing inspiring briefs, communication plans, and program recaps that improve campaigns year on year
- Outstanding crossfunctional collaboration skills this person should steer the campaigns throughout the entire organization ensuring partners are on board and provided approvals along the way
- Evaluate media efforts results and prepare measures of success.
- Develop detailed understanding of media measurement as well as evaluation standards.
- Supervise media marketplace to remain updated on latest media trends.
- Identify opportunities and evolving issues and interpret new technologies along with consumer reaction.
- Ensure approval of payment invoices and advertising billing.
- Interact with agencies plus outside suppliers for billing issues plus dispute resolution.
- Maintain precise spending estimates and upgrade as required.
- Strong project management skills for prioritizing multiple projects at any one time that may be at different stages of execution and development
- A distinctive ability to keep up with, and understand what is relevant, ontrend, and outdated
- A resultsoriented mentality to deliver out of the box ideas for growth
The Essentials
- Marketing Bachelor's degree; +8 (Sr. Manager ) years experience in marketing, ideally within an entertainment or DTC company
- Proven experience leveraging performance and audience data to inform successful campaigns.
- Experience with project management, with a proven record to drive strategic frameworks all the way through execution.
- Familiarity with audience behaviors and successful content strategies.
- Ability to work collaboratively across the organization with employees at all levels.
- Operate with a high degree of accuracy, attention to detail, and strong communication skills.
- Able to manage multiple projects at a fast pace and high volume.
- Selfstarter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics.
- Comfortable working well under pressure with tight and changing deadlines.
- Outstanding presentation and communication skills
- Savvy in building presentation decks and is able to synthesize oneline positioning and visualizing proposals.
- Proficient in Microsoft and Google Suites.
- Fluency in written and spoken English.
- A genuine, enthusiastic and passionate fan of pop culture and new trends with excitement for our content and product
How We Get Things Done
**The Legal Bits
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