Professional Marketing Specialist

hace 1 mes

Santiago, Chile Johnson & Johnson A tiempo completo
At Johnson & Johnson Vision, we have a big aspiration: help protect the most precious human sense-eyesight. We bring together cutting-edge insights, science, technology, and people to encourage professionals and patients to proactively preserve and enhance sight for life. And in communities with the greatest need, we collaborate to expand access to quality eye care. Visit www.jjvision.com

We are searching for the best talent for Professional Marketing Specialist role to be in Santiago (Chile) or Buenos Aires (Argentina).

Purpose

The Professional Marketing Specialist will lead with the Professional Education & Development Area (PED), the eye care professionals (ECPs) education through offline and online channels, in order to raise the level of contact lens (CL) fitting, increase the ECP's engagement with the CL category as well as brand recommendation.

Hybrid work model: 3 days per week at office

Roles & Responsibilities:

• Lead professional marketing strategies and tactics formulation aligned to brand strategies in order to enable ECPs credentials and recommendation.

• Lead the engagement plan of our professional education online site JJVPRO in order to increase our ECP's enrolment and traffic.

• Support PED area on the local professional congress participation, leading the event organization with the event agency.

• Support PED area on the ACUVUE® Eye Health Advisor Symposium (AEHA) execution, leading the event organization with the event agency.

• Support PED area on the relationship to Professional Associations & Ophtalmologist approach to ensure strong partnership and collaboration.

• Partner with PED area to develop key opinion leaders (KOLs).

• Leads publications in professional magazines both online and offline.

• Be the point of contact for Regional Communication Area to align publications in J&J Vision Linkedin Profile.

• Supports PED area on new disruptive educational projects execution providing MKT materials and leading the project execution timeline: ACUVUE® Social Networks project & Prioritize your Eyes @ Schools.

• Responsible for professional materials adaptation and approval in Veeva to support the Professional Area on the educational program execution.

• Monthly field visits with the professional team to gather insights from the ECPs and translate them into action plans.

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